Social Media Support for the London Marathon | Julia's House

Here's our top tips for fundraising on social media:

Tell a Compelling Story: Share your personal reasons for supporting Julia's House. Why does the cause matter to you and how will the money you raise make an impact? What's going to be tough about this challenge? Think months of training, early mornings, sore knees, hitting the wall at mile 20, and pushing through exhaustion on the day. The more personal and honest you are, the more people will connect with your challenge and want to support you.
Use Videos: If you can, create a video to share on your social media pages. It's far more engaging than just a photo and it doesn't need to be anything fancy - a simple video taken on your smartphone whilst you're out on a training run is perfect. Just explain what you’re doing, why you’re taking on the London Marathon for Julia’s House, and how people can support you. Authenticity is more important than polish!
Set Clear Goals: Clearly state your fundraising goal and explain what the funds will be used for (see the examples on the homepage of this hub). People are more likely to contribute when they know exactly how their money will make a difference.
Tag and Mention Supporters: When people donate or share your fundraising page, thank them publicly by tagging or mentioning them. It not only shows appreciation but also encourages others to get involved.
Regularly Update Your Audience: Keep your audience informed about your progress. Share milestones, success stories, and any challenges you've overcome. Transparency builds trust and keeps people engaged. Use eye-catching visuals, such as images and videos, to grab attention.

Remember to always add a link to your fundraising page in your posts. If you're using Instagram, you can add the link to your bio and tell people it's there.

Here are three examples:

Tower Bridge

I’m running the 2027 London Marathon for Julia’s House! 🏃‍♀️

Why? Because every seriously ill child deserves the chance to laugh, play, and make precious memories - just like any other child.

Julia’s House is our local children’s hospice, providing vital care to families facing unimaginable challenges. Caring 24/7 for a child with complex medical needs is tougher than any mile I’ll run, but with your help, we can give these families the respite, specialist care and emotional support they so desperately need.

💙 How You Can Help:
Julia’s House receives just 8% government funding and relies on donations to continue its lifeline of care. I’m aiming to raise £2,500 - enough to fund expert nurse-led care at home for five seriously ill children, giving their families a chance to rest, recharge, and simply be together.

If you can spare even a few pounds, please sponsor me by clicking the link below. Every donation, big or small, makes a real difference.

🙏 Thank you so much for your support!

[Insert donation link]

runner 1

London Marathon... let's do this!! 💪

This will be my first marathon (and probably my last 😅), but I've been lucky enough to get a charity place with Julia's House Children's Hospice and I'm doing this for them 💙

Julia's House supports children with complex and often rare medical conditions, who need round-the-clock care. Their families face exhausting, relentless challenges, but Julia’s House is a lifeline. They provide expert care that allows families to take a much-needed break and make the most of the precious time they have together.

I’m aiming to raise £2,500 to help fund this vital care. If you can spare even a few pounds, please donate via my Enthuse page - the link is in my bio.

💙 Every donation makes a difference. Thank you!

runner 3

First training run done! 🏃

Training for a marathon is tough, but it’s nothing compared to what families caring for seriously ill children face every day.

I’m running to raise £2,500 for Julia’s House to help give these families the support and care they desperately need.

If you can spare a few pounds, please click the link in my bio to sponsor me.

@juliashousechildrenshospice! 💙